Privacy Policy
Last updated: [TO SUPPLY: date this policy takes effect]
VRIXON is an Australian-owned streetwear brand operated by Vrixon Pty Ltd (registration in progress), [TO SUPPLY: ABN once issued], shipping from Queensland, Australia. This Privacy Policy explains how we collect, use, disclose and handle personal information when you use our website.
We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy describes our practices in general terms and applies to all personal information we collect through the site.
What we collect
Depending on how you interact with the site, we may collect:
- Contact details you give us directly, such as your name and email address when you contact us.
- Age information you provide through our age gate, which we use to confirm your age before showing youth-targeted products.
- Order, delivery and payment details — only once our checkout launches. Our checkout and payment processing are not yet live, so no payment information is currently collected.
- Usage and device information collected automatically by the analytics and advertising tools listed below, subject to the consent settings described under "Consent and cookies".
Service providers who process data for us
We use the following third-party providers to operate the site:
- Google Analytics and Google Tag Manager — website analytics and tag management.
- Meta Pixel — advertising measurement.
- PostHog — product analytics.
- Railway — hosting for our backend API, which runs the site's backend services.
- Stripe — payment processing (integrated, not yet live).
- Afterpay — buy now, pay later payment option (available when checkout launches).
Some of these providers may process or store information outside Australia. Where personal information is handled overseas, we take reasonable steps to ensure it is treated consistently with the APPs.
Consent and cookies
We use Google Consent Mode v2. Advertising and analytics storage — specifically ad_storage, analytics_storage, ad_user_data and ad_personalization — are set to "denied" by default and remain denied unless and until you give explicit consent through our on-site consent controls.
Our analytics and advertising tools are used in line with the consent choices you make. You can change or withdraw your consent at any time using the same controls.
How we use personal information
- To operate, maintain and improve the website.
- To respond to your enquiries.
- To confirm age eligibility before displaying youth-targeted products.
- To process orders and payments once checkout launches.
- To measure site performance and, with your consent, advertising effectiveness.
Data retention
We keep personal information only for as long as needed for the purposes set out above, or as required by law. [TO SUPPLY: specific data retention periods for each category of personal information]
Access, correction and complaints
You may request access to the personal information we hold about you, or ask us to correct it if it is inaccurate, out of date or incomplete. To make a request, contact us at [TO SUPPLY: privacy contact email].
If you believe we have breached your privacy, you can complain to us at the same address and we will investigate and respond. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) via oaic.gov.au.
Children and young people
Our site includes an age gate: we confirm your age before showing youth-targeted products. If you are under 13, a parent or guardian must complete any purchase on your behalf. We do not knowingly collect personal information from children under 13 except where a parent or guardian is involved in the transaction. If you believe a child under 13 has provided us personal information without a parent or guardian's involvement, contact us at [TO SUPPLY: privacy contact email] and we will delete it.
What we're not claiming yet
- This page is a structural draft grounded in the site's actual data processors and consent implementation. It has not had legal review.
- [TO SUPPLY] each bracketed item — ABN, effective date, contact email, registered address, data retention periods — before this page is treated as final.
Changes to this policy
We may update this policy from time to time. The current version will always be published on this page.
Contact us
Privacy enquiries and access or correction requests: [TO SUPPLY: privacy contact email]. Postal address: [TO SUPPLY: registered business address].